Sam Schwarz

Event Planning & Production | Content Strategy & Creation | Research & Writing

At New American Economy, my responsibilities were plentiful and included all of the following:

  • Performed a key role in planning and producing the inaugural New American Festival, and co-produced six nationwide satellite events in Boston, Oakland, Houston, Kansas City, Nashville, and Detroit.
  • Created and curate The Lit Club by NAE, a book club and resource shedding light on the immigrant experience in its many forms.
  • Launched the entirely virtual New American Holiday Festival, highlighting immigrant entrepreneurs from across the country. I also secured coverage in Refinery29 and on Instagram’s @shop feed.
  • Co-produced virtual events and fundraisers during the COVID-19 pandemic, including comedy shows and panels, cooking demos, and Q&As with movie directors and immigrant authors.
  • Planned co-sponsored events at SXSW and Believer Festival with nationally acclaimed immigrant talent.
  • Liaised and communicated with team members, outside partners, and contractors to ensure the most efficiently executed campaigns, projects, and deliverables.
  • Forged and developed new and existing partnerships with like-minded organizations around the country to collaborate on events, video projects, and additional content and programming.
  • Coordinated creation of video projects, including shaping film concepts, finding and vetting interview subjects, and annotating transcripts.
  • Created and executed social media strategies for New American Economy’s Facebook, Twitter, and Instagram around company research, events, and communications releases.

For the inaugural New American Festival, I assumed the role of a co-producer in the lead-up to the two-day festival as well as during the event, ensuring each activation went smoothly and rapidly addressing all issues which arose throughout the weekend.

In the weeks prior to the event, I was tasked with marketing and promotion, communicating with talent, helping to secure travel and lodging to the event, executing contracts, managing ticket sales and lists, and ensuring event set-up went smoothly. At the event, I ensured the smooth execution of each breakout event and activation, as well as catering special experiences to our VIPs, including donors, C Suite executives from NYC, influencers, and the press. Below, please find a sizzle from the event.